Lausanne, Switzerland
The sports apparel war just hit maximum velocity. In a direct shot at dominant combat gear giants like Everlast, Adidas, and Under Armour, the IBA clothing brand has locked down WBA Heavyweight Champion Murat Gassiev as its global brand ambassador, completely freezing out rival sponsors from the champion's corner.
By claiming exclusive apparel rights for Gassiev and his entire team, IBA is aggressively positioning itself to steal market share from established legacy brands.
Gassiev will bring IBA’s high-tech, elite performance gear onto the world stage, offering a direct, ring-tested challenge to the industry status quo. To capitalize on this momentum and disrupt the retail space, IBA is weaponizing a high-octane product launch strategy:
The Drop: A highly anticipated, limited-edition capsule collection celebrating Gassiev’s career achievements.
The Target: Designed to capture both hard-core boxing purists and the lucrative, fast-growing global sport-chic streetwear market.
The Edge: Leveraging Gassiev's devastating knockout reputation to create an exclusive, must-have aura that rival brands cannot match.
Gassiev, globally recognized for his devastating knockout power and elite sportsmanship, perfectly embodies the core values of the IBA sportswear brand: resilience, discipline, and uncompromising strength.
IBA President Umar Kremlev: 'Our clothing brand is ready to provide him (Murat Gassiev) with the best high-tech gear to help him achieve new victories on the global stage.' (Photo / IBA)
This collaboration underscores IBA’s ongoing commitment to championing its athletes both inside and outside the ring and producing the world-class gear engineered for peak performance.
“We are delighted to see Murat Gassiev wearing IBA brand apparel,” stated IBA President Umar Kremlev. “Murat is a true champion and a warrior of the sport, inspiring millions of boxing fans around the world. Our clothing brand is ready to provide him with the best high-tech gear to help him achieve new victories on the global stage.”
“Working with IBA Fashion is a natural fit for me,” Murat Gassiev claimed. “As a boxer, I can clearly see how the gear can make all the difference in preparation and performance. I am proud to represent IBA, the brand that is deeply rooted in the boxing community with decades of history and lots of gifted boxers from around the world.”
Elena Sobol, IBA President Office Director managing the IBA apparel brand, said: “Murat Gassiev truly respects the values that IBA has been proudly carrying throughout all its 80-year history. His commitment, dedication and respect he brings in the ring shaped him as a role model in professional boxing for many.
Elena Sobol, the IBA President Office Director managing the IBA apparel brand. (Photo / IBA)
“IBA, in turn, will make sure that Murat has the best training and competition uniform allowing him to keep his focus solely on the preparation, and we will take care of the rest. We are also preparing the limited edition collection celebrating achievements of Murat for his fans around the globe.”
Launched in 2025, IBA Apparel is the official performance and lifestyle brand of the International Boxing Association — created for everyone who lives by the values of the sport: discipline, resilience and respect. (IBA)
