PuraVida Sports

IBA Launches Communication Platform For Creators, Introduces Boxing League Contest Lausanne, Switzerland

The International Boxing Association (IBA) has officially introduced “IBA Connect”, acommunication and production platform designed to structure collaboration between creators,athletes and brands, als...

Thin Ice: What Next As Climate Change-affected Milano-Cortina Winter Olympics Conclude

Studies fear that out of 93 potential host locations for the Winter Olympic Games, only abouthalf will be climate-reliable by the 2050s and only 10 nations able to host snow sports by 2040The curtains...

Rising Steeplechase Star Mercy Chepngeno Signs Landmark Deal with Swiss Sportswear Brand ‘On’ Ahead Of Sirikwa Classic

Mercy Chepngeno is just 18, and still in high school, but the Chagaik Secondary School studentis already going places in elite sport.Chepngeno has signed a name, Image, and Likeness (NIL) deal with Sw...

On Track! Pura Vida-Powered Kuta Collections FC Into Mozzart Bet Cup Round of 32 After Dramatic Win Over Al-Azizia FC In Meru

It’s never easy playing on hostile ground away from home, let along on a bumpy surface and upagainst questionable refereeing.But Kuta Collections FC nonetheless made it through to the Round of 32 in t...

Powered By ‘Pura Vida Sports Africa’, Kuta Collections FC Promise Exciting Mozzart Bet Cup Match Against Meru’s Al Azizia

By PURA VIDA SPORTS AFRICA REPORTERThe hour as come and Meru’s football fans will be served with an exciting menu of elite football on Wednesday (February 11, 2026) when the star-studded Kuta Collecti...

2026 TCS London Marathon: Champion Sawe returns as elite men’s field is revealed

LondonKenya’s defending champion Sabastian Sawe will return to the TCS London Marathon in March and is predicting a course record may be required for him to win for a second year in a row. Sawe headli...

FA Boss Samuel Eto’o, Sports Marketer Fred Siewe Launch Cameroon League, Unisport Bafang Seek Comeback Win

By ELIAS MAKORICelebrated club Unisport Bafang looks to bounce back this weekend after a disappointing loss in the opening round of the MTN Elite One, Cameroon’s top-tier league that was launched last...

In Pictures: Launch Of MTN Elite One, Cameroon’s Top-Tier League, By Legend Samuel Eto’o

By ELIAS MAKORIThe MTN Elite One, Cameroon’s top-tier league was launched last weekend – after a seven-month break – by Cameroon Football Federation (FECAFOOT) President Samuel Eto’o with Unisport Baf...

On Point! Swiss Brand ‘On’ Snap Up Morocco’s El Bakkali To Join Kenyan star Obiri In Stable

Zurich, SwitzerlandOn, the Swiss sportswear brand has signed up Moroccan steeplechase icon Soufiane El Bakkali to its roster of world-class athletes that include Kenya’s decorated marathon star, Helle...

Defending Champ Tigst Assefa Faces Old Foes Peres Jepchirchir, Sifan Hassan as Helen Obiri makes TCS London Marathon debut

LondonEthiopia’s Tigst Assefa, the defending champion and women-only world record holder, will return to the TCS London Marathon in April where she will face arch-rivals, Dutchwoman Sifan Hassan and K...